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Our Work    Marketing & Media Strategies

We’ll refine and polish your key selling points and use them to differentiate your company from the competition. We’ll develop a media plan that reaches your target markets. And, we’ll show you how to track results and use the data to continually adapt your marketing to changing market conditions.

  • Public Relations
  • Focus Groups
  • Strategic Planning
  • Social Media Strategies
  • Communication Reviews

Multimedia Campaign

As a strategic partner with the Gift of Hope Organ & tissue Donor Network,

we developed an integrated multimedia campaign to encourage Illinois residents to register their decision to be an organ and tissue donor. Utilizing various media including print, transportation signage, web, social media and internet marketing – anchored by a newly designed website – successfully executed the campaign on a statewide level. The “Donate Life Illinois” campaign took on a life of its own and by January 2010, more than 5 million Illinois residents had joined the state donor registry.

New Bank Launch

Since the dawn of the “mega-bank” regimes,

Joliet and nearby communities had been without a true “locally-owned” bank. When prominent local investors came together and shared a vision of banking the way it used to be- a bank where people come first- the stage was set. One year later, the First Community Bank of Joliet had executed the single most successful new locally owned bank launch in the history of Illinois. Our creative featured successful bank clients (well-known local business owners) touting the banks services, and positioned the bank strongly in the market with a positive brand image. We successfully executed a cohesive multimedia campaign using a variety of deliverables including print advertisements, brochures, website, signage, and radio. The testimonials became the “voice” of the bank and spoke to the local market. Response was overwhelming, with over $100 million invested within the first year of operation.